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The Senior Management team combines a unique blending of experience in marketing, sales and general management, at both large and specialty pharmaceutical companies to identify niche product and consumer segment opportunities, and then develop those opportunities into commercial successes.
Kramer’s competitive edge is built around its strategic nimbleness and ability to achieve speed to market. The company offers self-care solutions to under-served consumer segments, blending national Branding efforts with local and account marketing skills, creating unique and meaningful Brands.
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Gloria Rodriguez – President & CEO |
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With broad experience across all aspects of the Pharmacy trade, Mrs. Rodriguez has led Kramer from a local ethnic business to a national operation. During her tenure, the company has grown more than twenty fold through the introduction of differentiated products and channel expansion behind innovative marketing and sales strategies. Mrs. Rodriguez has pioneered programs to improve self care options in the Hispanic community and to support pharmacists in their frequent role as first line health care providers.
Mrs. Rodriguez is a member of The Committee of 200. The C200’s mission is to promote entrepreneurship and corporate leadership among women. Gloria is also a member of the International Women’s Forum, an organization where members cross boundaries to share knowledge and ideas, and provide a network of support.
“Sustained growth requires management that can identify the strategic roadmap to success and the team to bring along on the roadtrip”
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Scott Fitzsimmons – Chief Operating Officer |
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Mr. Fitzsimmons brings a blend of senior marketing and new product development experience with top tier consumer products and OTC drug companies (P & G, Merck, GSK, and Wyeth) and top level leadership in new and fast growing smaller organizations. His experience spans a variety of businesses, including OTC medications, Toiletries, Household Products and Dermatology.
Scott earned his MBA from the Amos Tuck School at Dartmouth College, and a
BS from NYU.
"Success is driven by maintaining the organization‘s focus on what drives the business – its economic engine, and then ensuring flexibility of resourcing to fuel that engine” |
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Bruce Lifka – Vice President
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Mr. Lifka has been involved in the pharmaceutical industry in executive marketing, sales, and product development roles. He has served as the strategic leader on major global brands including Advil, Robitussin, Nicorette, and Rogaine. Throughout his career, Mr. Lifka has also been responsible for managing and growing portfolios with specialty pharmacy products.
Bruce earned his MBA from the University of Chicago and a BS from Fordham University.
“Clever marketing is useful and helps brands gain a temporary advantage, but is not a substitute for classic marketing – the science of building a unique product essence that can sustain growth over time” |
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Bob Sullivan – National Sales Manager |
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Mr. Sullivan has a proven track record of building distribution and sales on both powerhouse and specialty brands. He began his career at P & G and has held senior sales management roles at Wyeth and Wrigley, and in smaller companies able to utilize his deep channel experience across regional and national accounts.
“It‘s no longer about ‘stack it high and let it fly’ – successful sales management today blends brand and merchant strategies to efficiently optimize sell through to consumers” |
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